Conscious beauty, naturally sourced

Nature,
back on your skin.

Concentrated bars, no water, formulated to the pH of your skin and hair.

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Matched to what it touches No filler water No sulfates or parabens Naturally sourced ingredients No plastic packaging Carry-on friendly Never tested on animals Made in Mexico Matched to what it touches No filler water No sulfates or parabens Naturally sourced ingredients No plastic packaging Carry-on friendly Never tested on animals Made in Mexico

Seven rules.
Every bar we make meets them.

This is not a list of good intentions. It is what a formula has to meet to carry our name, today and in whatever we make next.

01

Matched to what it touches

Most artisanal bars are soap, and soap is alkaline. Ours are formulated to the pH of what they touch: skin or hair, depending on the product.

02

No filler water

A liquid product is mostly water. Our bars have no water. What you buy is product.

03

Never sulfates

In no product, now or later. They are harsh detergents: they take your skin’s natural oils along with the dirt. Ours clean deeply, without stripping your natural oils.

04

No parabens

They are preservatives that water-based products need in order not to spoil. Our bars have no water, so they do not need them either.

05

No plastic packaging

A bar does not need a bottle. It comes in paper, not plastic.

06

The full list, explained

Every product publishes everything it contains, with one line saying what each ingredient does. No fine print.

07

Made in Mexico, never tested on animals

Formulated and produced here. And at no stage do we or our suppliers test on animals.

Soap is alkaline.
Your skin and hair are not.

Your hair sits at a pH between 4.5 and 5.5, on the acidic side. Your skin, including your scalp, sits in a similar range: between 4.1 and 5.8. A soap bar, the kind made with oils and lye, lands between 9 and 10.

When something alkaline touches the hair fiber, the cuticle opens and strands rub against each other more: over time, that shows up as breakage. Something similar happens on skin: alkaline products weaken the acid mantle that protects it.

Our bars are not soap. They are formulated to stay within the pH of what they touch: skin or hair, depending on the product.

4.5 to 5 the pH of our bars
4.1 to 5.8 the acidic range of your skin and hair
9 to 10 the pH of a soap bar

This is not our opinion. It is measured and published.

See what backs us up →

How did
abani begin?

abani began with the idea that personal care should not come at the cost of our health or the balance of the planet.

We started out to question a way of doing things: filling plastic bottles with water and with filler nobody needs. Against that we chose to go back to the source, with concentrated, naturally sourced formulas that are effective and responsible, to show that the earth has always had what our body needs.

Our Story

Our flagship
products.

Every product page carries the full ingredient list, with one line saying what each one does.

Rosemary

Solid Shampoo

100 g

Oil Control & Hair Growth

With plants
and botanicals
No parabens
or sulfates
Free of
plastic
Cruelty
free
Vegan
option

Cleanses excess oil and helps keep your hair strong, lightweight, and soft to the touch.

Formulated for a deep cleanse that helps remove oil buildup and impurities from the scalp, leaving a fresh, clean feeling without drying out your hair.

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Mango

Solid Conditioner

100 g

Softness & Shine

With plants
and botanicals
No parabens
or sulfates
Free of
plastic
Cruelty
free

Prevents hair fall from breakage and brings natural shine.

Formulated to soften and facilitate daily styling. Its emollient base conditions the hair and promotes its natural shine, achieving a manageable finish without a heavy feel.

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Personal care that is
conscious and functional.

Our mission is to create naturally sourced personal care formulas that put the wellbeing of the people using them first, offering conscious and ecologically sustainable alternatives. We develop every product to fit simply and functionally into your daily routine, making self-care a more effective, practical and waste-free experience.

A necessary
balance.

To be part of a necessary balance: where protecting our body also means protecting the place that sustains us. We want to build a community that values the natural, wellbeing, and the weight of small daily decisions, the ones that turn an everyday habit into an act of respect for our surroundings.

Make the switch.
Nature
will thank you.

Discover our full line of natural, concentrated, waste-free products.

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We ship anywhere in Mexico